Essentials for an Effective Logo Design

A truly effective logo design accomplishes several important marketing objectives:

• Imparts an visual identity accurate with your company’s services and products, e.g. Toy Logo: playful and fun, Medical Supply Logo : cost and quality, Heavy Equipment Logo : tough, durable and longevity
• Color selection that says modern, contemporary and dynamic
• Unique shape and design that doesn’t easily confuse with or emulate another identity
• Simple and clean style without cute or confusing details
• Easy to remember so that all your advertising efforts support each other
• Consistent design that can be used successfully in all types of media

If you can achieve these objectives then you’ve pulled off what so many professional logo designers strive for. A well-designed logo design is priceless to your company’s success and can either be a powerful marketing tool or an albatross that hampers the true potential of your company.