Postcard design continues to be a cost-effective direct mail method to reach your potential customers. With an up-to-date mailing list that is targeted, postcards can be as effective as the most expensive ad campaigns. Unlike new media, i.e. Web, email marketing, a traditional direct mail campaign which uses postcards is a tangible medium whose recipients can touch, feel and retain for future reference. If designed by a professional a graphic designer with an experienced portfolio, chances are that the return on your investment will be great!