December 18, 2012 DPR

It’s All About Semantics – Easy Website Tips No. 2

HTML Semantics for Better Search Engine Ranking
Semantic Web… what does it mean?

As the Web gets more complex, it’s important that everyone play by the same rules – creating a website that’s accessible. That’s what the Internet was created for: unencumbered sharing of information.

As a business person, you may not care less about programming though you do care about the bottom-line. In its simplest terms, Semantics for the Web translates into a website design that is favored by search engines and accessible to all.

QUESTION: What does Semantics have to do with my Website?

ANSWER: Adhering to Web design standards means better search engine ranking – more folks will find your website.

Your website needs to written (both visible copy and programming) in a structurally pre-defined way (See W3C.org).

Let’s take the way-back machine and make believe you’re back in Mrs. Smith’s writing class. The principle of good writing is the same, but with the correct html markup:

  • Start your pages with a heading (H1).
  • Begin your sentences as a paragraph (P).
  • Emphasize relevant parts using (STRONG).
  • Always use (ALT) tags with your images.
  • Use (H2, H3, H4) tags for subheadings.
  • Use W3C.org FREE Validation Tools on all your Web pages. The World Wide Web Consortium is great place to find out if your website is up to snuff.

“Semantics, Shemantics, I don’t know (or care) a thing about programming.” – All you care about is whether your website brings business.
There many aspects of creating a properly structured Web site which will increase business that isn’t covered in this article. I’ve given you the basics, which should help point you in the right direction –> Call (845) 247-0909 to discuss your website project or if you need some creative inspiration.

Follow the entire series of easy to follow tips to increase your Web business at Easy SEO Tips – Big Ideas for Hudson Valley Business.

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