Ulster County Government Agency Rebrand
Ulster County, New York – Government Agency Rebrand was a long time coming. For many years, this Hudson Valley county used a stale brochure with not much more, to promote their workforce program.
BEFORE: Ulster County Workforce brochure design before the redesign
The old brochure design lacked excitement, color, and focus
The new name Ulster Works™ was adopted, replacing the older name ONESTOP™ Job Center. Shortly afterward, we designed a logo and began designing a website, brochure, newsprint ads, and all other marketing materials.
Clear, understandable benefits
The overall focus of which would emphasize the benefits and services offered to both job seekers and employers. It was necessary, for the success of the new identity, that there was clearly understood benefits.
AFTER: Newly redesigned brochure
AFTER: Brochure redesign for Ulster County Workforce System
On a shoe-string budget, a complete turn-key brochure was produced. The resulting design reflected bright, positive imagery, and a focused layout and message.
Small-scale, effective rebrand
There was no need to outsource aspects of this branding project. Expect for printing, all copywriting, photography, design, illustration, and production was kept in-house. And therefore, the savings to my client was significant. In addition to the affordability, communication was limited to one point person, creating a hassle-free project for both sides.