October 25, 2012 DPR

Sweat the Small Stuff, a newspaper ad design

Ad design for Healthy Living section of the Poughkeepsie Journal
Sweating the small stuff Poughkeepsie Journal Advertisement

Ad design for Healthy Living section of the Poughkeepsie Journal

Small ad design advertisement in New York newspaper

A small (3″ x 4″) ad design is hard to get attention, especially in a crowded  New York newspaper. Healthy Living is a Sunday section in the Poughkeepsie Journal, a Hudson Valley daily paper whose columns are filled with competing advertisers. With a little bit of copy and strong (albeit little) image of a ground-breaking sprout, the reader’s attention, to this newspaper ad, is sure to be grabbed.

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