Earth Day and advertising goes together well. It could be criticized as just a blatant attempt to capitalize on the newest trend. In this case, Mother Earth Storehouse is actively involved with promoting “green” businesses. For the past 30 years they have sold organic, locally produced and fair trade products whose manufacturers are dedicated to responsible Earth practices. What is more important; talking about the need for respect and responsible stewardship of the Earth or actually making the endeavor a mission? Because it’s only possible to achieve the goals of Earth Day when you make it possible to make a living doing so.
Below is the Earth Day advertising campaign that I designed for Mother Earth Storehouse. Though the title has been used before, Mother Earth Storehouse actually puts their money where their mouths are, everyday of the week.
Earth Day is more relevant today with the importance of caring for our planet. Wise stewardship of Mother Earth translates into better health, quality of life and survival of our species. So, it only made sense that Mother Earth Storehouse in the Hudson Valley of New York wanted to emphasize Earth Day as the focus for their April’s Web and print campaign. Although Earth Day is officially on April 22, 2009 it really should be all year around! “Make Everyday Earth Day” is the message that this locally owned health food store decided upon, since it says it best.
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