Trade magazine ad design and high quality magazine ad design for all types of coated paper publications.
As part of a strategic print campaign, magazine advertising can be an efficient method to deliver your company’s message to a precise audience. The key to optimum response is placement, timing and design. Planning is crucial; your decision to run an ad should never be based upon a sales representative’s need to fulfill a quota, but rather on your own marketing schedule. Forecast events, that occur during the year, which have a greater potential to reach your audience.
The best position in an English language magazine or periodical is on the outside edge of a right page. Just like most media, placement is a determining factor of your ad’s success. Insist on a premium position that will be seen.
Time your campaign around cyclical or pre-scheduled industry initiatives. All businesses have certain times during the year that poses an opportune time to reach their audience. Plan ahead and be prepared with a message that will catch the attention of your potential customers.
Competition is the main reason why it’s necessary to design an visually compelling ad. A magazine can crammed with advertisers that compete for readers’ attention. Being a 28 year veteran of trade advertising, I can make your presence be seen. Designing a magazine advertisement is a science, though creating an effective ad is an art.