For most, a flashing light of an old flickering Motel Sign brings images of Norman Bates. Though to me it screams "fix me". was represented the beginning of my career in graphic design. I consider one of the most primitive form of advertising. When I was at the less-jaded age of 19, I was lettering along rural Tennessee routes and Kentucky highways. The scenery was always beautiful though the weather not always welcoming.

are meant to attract your attention and tweak your interest. A well designed sign can do so much more. Created by an experienced designer, they can be a canvas to effective persuade and cajole. Not always two-dimensional and not always fastened to the ground,  these messages of capitalism can be sometimes be obnoxious and reflective of bad taste.

There are thousands of ways to design a sign, though only a few ways to achieve a great design.  When designing a sign, it’s necessary to look beyond the sign itself and consider its surroundings and environment.

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