Tri-fold brochure design comes in many different sizes, though the basic principle is that there are two folds and three panels of close to equal size. Of all the many shapes and sizes that modern printing can accommodate, tri-fold brochures are by far the most popular. There are many reason why including the fact that they fit nicely into a standard #9 envelope and they can be displayed in a myriad of different ways.
The objective with most brochure designs is creating a smart, professionally-looking design that stands out. By "stand out" I don’t mean in an obnoxious or crude way, but rather visuals so striking that most recipients will be interested enough to open it and read.
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